Public Relations Campaign: Paper

Public Relations Campaign: Paper

Public Relations Campaign: Paper

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The Tactical Plan for the Public Relations Campaign: Paper

Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

Last week’s assignment dealt with strategic approaches in public relations.  This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.

Select up to six PR tools you will use to promote your client’s product or service.

Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter.

Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign.  Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine.  For owned media, you might create a blog, Facebook page, etc.  For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.”  Refer to Ch. 9 of The Practice of Public Relations for more information on these tools.

Explain your rationale for each selection.

Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Assignment Policies

Description

Class-

Please read all of the information about the assignments below:

FORMAT FOR ALL ASSIGNMENTS

The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.

REFERENCE REQUIREMENTS

1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.

APA FORMAT FOR ASSIGNMENT

Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.

SUBMISSION OF ASSIGNMENTS

Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.