Strategic Plan for Facebook Discussion

Strategic Plan for Facebook Discussion

Strategic Plan for Facebook Discussion

ORDER NOW FOR AN ORIGINAL PAPER ASSIGNMENT: Strategic Plan for Facebook Discussion

Strategic Plan for Facebook to Earn Back Trust: For this task you will work individually on a strategic plan.

Your strategic plan should illustrate an ability to research, analyse and interpret a communication scenario as well as offer creative and insightful planning recommendations in an appropriate format.

Please refer to the resources section below for additional documents that will be useful, including an Assessment Structure and Format guide which sets out details of what to include in your plan.

Scenarios for this assessment item will be uploaded to Canvas by week 6. You can base your strategic plan on any one of these scenarios.

Your success will depend on three things:

  1. Your application of concepts and theories from the course, paying attention to the details and nuances in each step
  2. Your ability to research the organisation, current industry situation, and publics
  3. Creativity in providing a realistic, yet creative, strategic plan

You can draw on media coverage; organisation websites and online commentary; organisation publications; industry/sector information; and academic textbooks and journal articles.

You should also make sure that you include a balance of suitably scholarly references.

This assessment will contribute to the following learning outcomes and capabilities:

  • Apply the general principles and concepts behind strategic PR planning
  • Apply practical techniques and methods for devising PR strategies
  • Research, plan, evaluate and implement a PR plan
  • Display critical, problem solving and analytical thinking
  • Articulate a creative, well-structured and relevant response to a PR project brief

Strategic Plan for Facebook to Earn Back Trust SCENARIO

Facebook – earning back trust

Facebook needs a strategic plan to address a growing lack of trust in relation to user privacy and data security.

These concerns escalated following the Cambridge Analytica scandal re the harvesting of Facebook user data to influence US election outcomes (and #deletefacebook movement).

Factors impacting upon trust include:

– Are Facebook and others social media platforms doing enough to halt the spread of misinformation and confirmation-bias?

– Is the advertising model central to Facebook’s business at odds with goals of protecting user privacy and data?

Facebook’s CEO Mark Zuckerberg has in the past been considered slow to respond to such issues.

The broad problem:

Facebook needs a significant change of communication strategy to restore faith in the organisation’s commitment to protecting user privacy and data security.

This affects Facebook users, potential investors, and industry commentators.

Your plan should address the following priorities identified by Facebook:

– To urgently re-build the reputation of Facebook as a trusted social media space

– To re-position the tech giant as a leader of social media user rights for privacy and data protection

– To include an action plan relating to the issue of advertising – as this hinges upon the sharing of data – and how this is communicated

Your plan:

– Needs to assume that Facebook CEO Mark Zuckerberg supports a significant change in communication strategy

– You are NOT attempting to change the business model, that is, the company will continue to use an advertising model

– Should focus on changing how Zuckerberg and the company proactively respond to this issue

– Needs a media plan (digital and traditional channels as appropriate).

You will hone in on and identify the specific problem/issue in more detail. Your approach will be informed by your own research and use of strategic planning tools and concepts.

Assignment Policies



Please read all of the information about the assignments below:


The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.


1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.


Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.


Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.