Firm and Product for Approval Assignment

Firm and Product for Approval Assignment

Firm and Product for Approval Assignment

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 Selection of  Firm and Product for Approval

Select a global “consumer focused” (does business in more than one country) company such as Apple or Nike.

Create a new product for the firm (something that does not exist today!)..whether an addtion to its current product line or a new product brand extension.

This must be consumer focused “product”. Do not submit products sold to a business, medical product, an app, a service, etc.  Rather a consumer retail product sold traditionally in store and or both store & online.   Consider something you would purchase.

This will be the product you are going to “market launch” in terms of creating the marketing plans weekly throughout the course.

Company and product selection is a critical. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management throughout the course.

  • A consumer focused firm and product.  Something you would purchase.
  • Obtain two years of annual reports, as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source.
  • Product can not be: an online App, an OEM product, a medical product sold to doctors, a service, etc.

Once you have selected the company,

  • Define the size and type of your selected company that provides the product (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Prepare a minimum 175-word (no more no less) summary document that defines the company and the new product you have created to use for the marketing plan you will individually create througout the course. The summary document should include the following:

  • Name of Company
  • Location of Company Headquarters
  • Both the name of Your New Product and a brief description.
  • General description of company (number of employees, revenue, type of ownership, web page, etc.)
  • General description of the new product’s target market, both domestic and international. These are the 2 Geo’s you plan to launch – two countries.

Format your assignment consistent with APA guidelines.

INCLUDE at least two course reading “marketing concepts” with associated references, as well as 1 external reference.

Run and Apply both WritePoint and plagiarism tools on each paper.

Submit both reports with the assignment.

Click the Assignment Files tab to submit your assignment.

Assignment Policies



Please read all of the information about the assignments below:


The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.


1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.


Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.


Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.