Product Proposal for Approval Paper

Product Proposal for Approval Paper

Product Proposal for Approval Paper


Product Proposal for Approval by Instructor

In 500 – 750 words, present and describe your new product/service idea, launched by either an existing organization or one you create. Conduct a Google search to determine whether there is an existing product/service that is essentially the same as your concept.  If this is the case, develop a new feature/benefit for your concept that will differentiate from the competition or start brainstorming again for another new concept, one that is truly unique.

For additional ideas, check out the New Products – CES 2017 article (under Student Materials) for the latest cutting edge new  product concepts. Your main focus is developing a successful marketing strategy targeted towards the most likely users (target market) of your new product/service.  Acceptable new product/service ideas include ones from your imagination or those from the CES 2017 show. Assume that there are no technological barriers to producing a commericalized version of your product and that it works as you describe.

Argue why you think your new product/service concept has good potential to succeed.  Explain how you plan to conduct the necessary corporate and industry research from UOP library data sources to ensure that you are able to persuasively argue subsequent assignment recommendations. Comment on why you think this subject will be a good fit for the assignments ahead and a good learning experience for the team.

Assignment Policies



Please read all of the information about the assignments below:


The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.


1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.


Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.


Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.