Prepare Marketing Plan Assignment

Prepare Marketing Plan Assignment

Prepare Marketing Plan Assignment

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Prepare and present a marketing plan

Prepare and present a marketing plan Submission details

Candidate’s name   Phone no.  
Assessor’s name   Phone no.  
Assessment site  
Assessment date/s   Time/s  

The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.

Submit this document with any required evidence attached. See specifications below for details.

Performance objective

In this assessment task, you are required to develop a presentation and written report describing your marketing strategies and activities, including clear descriptions of how your strategies reflect organisational objectives.

Assessment description

In this assessment task, you are required to review the strategies and tactics you devised in Assessment Task 1 and describe how they meet the requirements for the organisation. You also need to develop a presentation of your marketing strategies that outlines the strategies, your approaches and your reasoning for developing these. Your presentation should incorporate feedback from key stakeholders.

Prepare and present a marketing plan Procedure

  1. For the organisation outlined in the case study materials from Assessment Task 1, and using the strategies and tactics developed in Assessment Task 1, you will need to prepare a marketing plan using the headings below.
    1. Executive summary – Provide an overview of the organisation and the plan, which simply states what is to be achieved.
    2. SWOT analysis – Submit an overview of the organisation’s strengths, weaknesses, opportunities and threats (analysed in Assessment Task 1).
    3. Marketing objectives – Include the objectives of the organisation (discussed in Assessment Task 1).
    4. Strategies – Outline the marketing opportunity selected and strategies developed in Assessment Task 1.

Include your reasoning for the marketing mix decisions that you made and the strategies you selected, referring to the SWOT, risk and gap analyses undertaken.

  1. Implementation – Provide an outline of the tactics devised for implementation in Assessment Task 1. You need to provide your reasoning for choosing these tactics, and outline the process for reviewing performance.
  1. When you have finished writing your marketing plan, you need to:
    1. liaise with your supervisor (your assessor) to arrange a suitable time and format for presentation
    2. present the plan to key stakeholders (a group assembled by your supervisor) in the format specified by the assessor and at an agreed time
    3. allow for feedback on the plan from stakeholders within your presentation.
  2. During your presentation, you will need to ensure you demonstrate:
    1. the appropriate communication skills to relate to a diverse range of people
    2. the leadership skills to gain the trust and support of stakeholders for the plan you present.
  3. After you have presented your report and incorporated feedback from key stakeholders, you need to revise and send your final written report to your supervisor (your assessor).

Specifications

This assessment task can be completed in your own time as you work through the related topics in either the Student Workbook or under the guidance of the assessor.

The assessment will be due at the completion of Section 3 of the Student Workbook, unless otherwise advised by the assessor.

You must:

  • submit and present a marketing plan that follows the instructions as set out in the procedure above.

Your assessor will be looking for whether you have:

  • followed the instructions to develop a detailed marketing plan
  • structured your plan according to the headings listed above
  • sufficiently justified your selection of marketing strategies and implementation tactics
  • allowed an opportunity to receive feedback during your presentation to key stakeholders
  • demonstrated the communication skills to convey your message succinctly.

Adjustment for distance-based learners:

The presentation can be adjusted for distance learning. The presentation for this task can take place with an online video conferencing tool, such as Skype.

Distance learning option 1: Assessor as observer

The learner can conduct the presentation as specified in the assessment task, but may need to adjust the way that the report is presented and how feedback is incorporated.

  • The presentation can be varied to take place by Skype conference. If this is possible, the process followed does not need to be varied greatly.
  • The student should email presentation material (PowerPoint slides) to the assessor prior to the presentation.
  • Additional evidence (documents, photos and videos) may be required and can be sent electronically, but must conform to the format guidelines provided to student.

Distance learning option 2: Tape the presentation

The presentation may involve skills that are too active or complex for video conferencing. This might involve skills or demonstrations of complex tasks.

In this case, the candidate may be able to video the presentation and send it to the assessor.

The student should send presentation material (PowerPoint presentation) and any additional evidence together with the presentation to the assessor.

Assignment Policies

Description

Class-

Please read all of the information about the assignments below:

FORMAT FOR ALL ASSIGNMENTS

The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.

REFERENCE REQUIREMENTS

1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.

APA FORMAT FOR ASSIGNMENT

Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.

SUBMISSION OF ASSIGNMENTS

Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.