Assignment: LivePlan Opportunity
Assignment: LivePlan Opportunity
Assignment: LivePlan Opportunity
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LivePlan Opportunity
MKT 431 WEEK 1 LivePlan Opportunity
In this assignment, you will complete portions of the “Opportunity” chapter of your business plan. Remember that you will be completing your business plan over the next two courses, so be sure to add enough depth, analysis, and research in this specific section to support the overall business plan. You should apply course concepts to all sections of your plan.
Login to your LivePlan account.
Select the Plan tab within LivePlan, and then select the “Opportunity” chapter on the left-hand side menu. The arrow to the right of the chapter will expand or contract the sections within the chapter.
Complete both parts of the “Problem & Solution” section: Problem Worth Solving and Our Solution.
Complete the two “Target Market” sections in the “Opportunity” chapter: Market Overview and Market Needs. In the Market Overview section, identify at least three potential target markets, being as detailed in describing these target markets as possible. Then identify the ONE target market out of the three potential target markets that is the best or most ideal to focus on when you start your business, and explain your reasoning. In the Market Needs section, explain what needs or wants your business idea would fulfill for that ONE ideal target market.
Click the “Download & Print” option at the top of the page.
Select the “Download as Doc” option and save a copy of your business plan.
Click the Assignment Files tab to submit your assignment as a Word document. MKT 431 WEEK 1 LivePlan Opportunity
Assignment Policies
Description
Class-
Please read all of the information about the assignments below:
FORMAT FOR ALL ASSIGNMENTS
The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.
REFERENCE REQUIREMENTS
1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.
2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.
Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.
Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.
APA FORMAT FOR ASSIGNMENT
Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.
SUBMISSION OF ASSIGNMENTS
Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.
I cannot grade any assignment unless it is placed into the drop box by the student per university policy.
Turn-It-In / Lopes Write
This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.
Grading Rubric-
The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.
Late Assignment-
Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.
You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.