Global Marketing Plan Summary Paper

Global Marketing Plan Summary Paper

Global Marketing Plan Summary Paper

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Global Marketing Plan Summary Paper

Step 1

Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your company.

  • Prepare the executive summary that will be included at the beginning of the presentation. This part of your plan must be no more than 350 words, and describe how each element of the plan ties together to meet the goals of your plan. This is not an abstract, but rather a high-level overview. Place the entire summary in your speaker notes, and use highlights in your slide presentation.
  • Evaluate the management of global products that are similar to those offered by your organization.
  • Briefly discuss the various methodologies and techniques that can be used to promote your product in the global market – specifically e-commerce and social media.
  • Describe the methods that you plan to use to create global presence and visibility in your advertising campaigns.
  • Select the best promotional tools to promote your product in the global market. Discuss the associated pros and cons of these tools as well as any ethical concerns.

Step 2

Organize the following assignment elements completed in Weeks 5 and 6 into one presentation, and include the following items in your Global Marketing Plan:

  • Cover Slide
  • Executive Summary
  • Competitive Environment and Global Entry Strategy
  • Global Advertising
  • Recommendations/Conclusion
  • Combined references and source materials

Combine all Microsoft® PowerPoint® presentation slides and speaker notes from Part 1 above and Week 5 into a final 15- to 20-slide Global Marketing Plan.Remember to include a cover slide and reference slides. All speaker notes should contain citations where needed.

Format your presentation consistent with APA guidelines. In addition to your textbook, you should cite at least eight outside references in your Microsoft® PowerPoint® presentation.

Click the Assignment Files tab to submit your assignment.

Assignment Policies

Description

Class-

Please read all of the information about the assignments below:

FORMAT FOR ALL ASSIGNMENTS

The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.

REFERENCE REQUIREMENTS

1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.

APA FORMAT FOR ASSIGNMENT

Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.

SUBMISSION OF ASSIGNMENTS

Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.