Digital Marketing Plan – Final Paper

Digital Marketing Plan – Final Paper

Digital Marketing Plan – Final Paper


Digital Marketing Plan – Final

Revise Parts I and II of your Digital Marketing Plan based on further research and the feedback you have received.

Write a 4,550- to 5,250-word paper that integrates your previous Learning Team assignments into a final Digital Marketing Plan. In addition to the sections from your previous papers, include the following:

  • Identify what types of content you will create to promote your product.
  • Assess the advantages and disadvantages of the available content channels and select the ones you will use to promote your content.
  • Identify how your content marketing strategy will affect SEO, PR, advertising, events, customer service, and reputation management.
  • Include a description of the owned media channels you will use to promote your content and product.
  • Include a description of how you plan to use earned media to create trust and consumer engagement as well as promote your content and product.
  • Identify tools that you will use for listening to and engaging with your audiences.
  • Identify your paid media plan for promoting your content and product.
  • Include your plans for managing customer relationships once you capture their data.
  • Include your budget for implementing the plan.
  • Describe the metrics you will use to measure success.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Digital Marketing Plan. Include detailed speaker notes.

Format your paper and presentation consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

Assignment Policies



Please read all of the information about the assignments below:


The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.


1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.


Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.


Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.