Competitive Strategy Analysis Paper

Competitive Strategy Analysis Paper

Competitive Strategy Analysis Paper


Competitive Strategy Analysis and Positioning Presentation

MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

INSTRUCTIONS for this assignment:

– Use the template to the left under “Student Materials” and use as a guide as the team gathers the needed information.

Present in class a 15 minute or less team presentation that  includes powerpoint slides and answers the following questions:

  • Provide overview of the selected organization and the organization’s industry category (see
  • Include a description of the NEW product or service this team is launching
  • Identify at least 3 competitive companies and complete a competitive matrix that includes several areas of comparison across the 3 competitors. (this can be a separate hand-out as it may not fit on a slide).
  • Include a SWOT analysis of this organization as it relates to this new product offering.
  • As your team identifies the customer segments for this NEW product, list geographic, demographic, psychographic, and behavioral factors that may impact your marketing strategies; The List needs to include emotional and logical drivers that will appeal to the targeted markets.
  • Select two variables and use a perceptual mapping tool to segment at least 4 customer groupings
  • Describe how your selected organization can use some of their internal existing data to help support the launch of this NEW product or service. Include sources of secondary research that are available to assist in decision of launching this new product or service.
  • Include a written positioning statement that identifies
    • Your target market
    • The needs that drive purchase
    • How your organization solves the target’s needs
    • What makes your organization different from its competition

Present this information in the order that best supports the decision to launch this new product or service

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the  library, and one piece of secondary research.

with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Assignment Policies



Please read all of the information about the assignments below:


The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.


1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.


Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.


Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.