Business Opportunity Worksheet Paper

Business Opportunity Worksheet Paper

Business Opportunity Worksheet Paper

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Business Opportunity Worksheet

MKT 431 WEEK 1 Business Opportunity Worksheet

Complete the Business Opportunity Worksheet, making sure to include course concepts where they are relevant.

Click the Assignment Files tab to submit your assignment.

Refer back to the business that you started in MGT/401. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

  1. Market Trends

Research the market trends that apply to the industry. In 350 to 700 words total, describe how your business opportunity completes each of the following:

Adds value to a customer or end user
Solves a significant problem or satisfies a significant want/need
Money-making characteristics
  1. Four Capital Factors

Review the four capital factors.  Discuss in 3-5 sentences per topic how your business idea is a good fit with each of the four capital factors.

Capital Factor Example of Capital Factor How does your business idea fit?
Human Capital Skills, knowledge, and abilities you’ve developed throughout your career
Sociological Capital Networks and support groups
Psychological Capital Attitudes, values, opinions, and beliefs
Financial Capital Financial, accounting, data analysis, and quantitative factors
  1. Research Sources

Include at least three research sources on market trends to support your opportunity.

Research Source APA Citation Explain how it relates to or supports your business opportunity.

Assignment Policies



Please read all of the information about the assignments below:


The assignments are to be done in Microsoft Word with Times New Roman 12- point font. Each assignment should use the modified APA 6th edition format. The assignment templates are set up in this modified format. The reference page should be in the APA format for every reference. The word requirement for the assignments are specifically stated in the guidelines of the assignment. The word count is from the first word of the introductory paragraph to the last word of the conclusion paragraph. FYI.


1- There should be a cited reference for each section of a paper as there are conclusion statements in each section (to meet the grading criteria) so the conclusion should be supported by a reference as the assignments are evidence-based research, clinical papers.

2- Word Count- The word count is done from the first word of the introductory paragraph to the last word of the conclusion. The word count must be within the minimum and maximum word limit stated in the assignment instructions. A 10% – point reduction will be made in the total points for the assignment.

Week 1 and 5 assignments should have SIX studies. Week 5 assignment is a compilation of sections from the week 1, 2 & 3 assignments.

Weeks 2 and 3 need to have at least THREE studies in the form of research studies. Please make sure that you look at the instructions for the assignment as well as the grading rubric. I have also provided templates for ALL assignments. It is in your best interest to use these as it will guide you so that you do not make common formatting errors.


Please utilize the resources in the STUDENT SUCCESS CENTER if you have difficulty with APA 6th Edition format, grammar, sentence structure, punctuation or tense structure.


Always submit the assignment in the drop box for that assignment. I cannot accept any assignment as an attachment to an email sent to my college email. Attaching it to a posting to the Questions to Instructor Forum or the Individual Forum is also not accepted.

I cannot grade any assignment unless it is placed into the drop box by the student per university policy.

Turn-It-In / Lopes Write

This is to be used for the assignments for these three weeks (2, 3 & 5) and it is NOT required for Week 1. All assignments will be placed through Turn It In first and then submitted in the drop box on the course shell. No assignments will be accepted as attachments to emails as this is not the university policy.

Grading Rubric-

The rubric for each assignment is found in the upper right- hand corner of the assignment page under the Forum Tab. Compare the requirements of the rubric with your paper prior to submission into the drop box so you will receive full credit for all graded criteria of the paper.

Late Assignment-

Any assignment that is late will have 10% deducted each day it is late. This is a 5- week class. It is imperative that you ask for help if you are having difficulty with an assignment.

You need to contact me as soon as possible if an assignment will be late prior to the submission deadline.